I hired Gemma to complete a number of research activities on my behalf. Gemma took time to fully understand the assignment and my requirements; she gathered relevant information and sifted the irrelevant before producing the final research and results in a clear and concise document. In areas where there was conflicting research, she applied intelligence and commercial awareness to provide a compromise and middle ground suggestion which was useful. In hiring Gemma for this necessary, yet time consuming assignment, I saved myself valuable time so I could focus on adding value to my business in other areas.